Sophie Smith • June 28, 2018 • 5 min read
As we approach the anniversary of Nabta’s incorporation, I thought it would be a good time to reflect on the first year of both parenthood and company ownership, and the immense joys and challenges the two things have brought.
First, the challenges:
It’s an obvious one, but perhaps the most devastating physiological difference has been the requirement to cope with a lot less sleep than before. Interestingly, the primary function of the hormone Prolactin, which causes new mothers to produce breast milk, is actually to induce Rapid Eye Movement or “REM” sleep. So women who breastfeed exclusively for the first few months after giving birth should, in theory, be less tired because the extra Prolactin they are producing encourages deep sleep. Now that I’ve weaned my son, I would be inclined to agree with this as I have definitely been more tired since I stopped breastfeeding. However, if you’d asked me six months ago where I sat on the zero to “Utterly Exhausted” spectrum, I’d have been a solid eight or nine.
I am the oldest of eight siblings so, growing up, I never really understood the concept of “me time”. Obviously this changed when I left home to study at university, and changed again when I became a working adult. Go back five years and I might have described “me time” as being left alone to read a good book for a few hours, or taking the weekends to go riding in the hilly wilderness of Perthshire. Now, not only am I VERY aware of “me time” (it’s one of these things that became noticeable by its absence), my definition of “me time” has also changed utterly.
Today, I would be happy to have three minutes alone on the toilet without either my son or the cats pushing open the door and making loud demands at my feet. I classify “me time” as: cooking dinner in the evening after my son has gone to bed so that I don’t have to repack the cupboards while I’m doing it, or popping down to the local Carrefour to pick up milk without fifty hideous soft toys being removed from the thoughtlessly placed shelving unit by the entrance.
Obviously the company means that whenever I am not getting demands from my son or my cats, I am catering to it and its needs. Nabta is a comparatively patient child, but it is no less demanding.
Juggling entrepreneurship and parenthood, particularly if you act as the primary caregiver, is no easy task. My days starts at 6:45AM when my son wakes up, and ends usually at around 11:45PM when I send my last email to our partners in different timezones. I am with my son until 1PM every day – we swim, we go to gym classes, we run riot in the malls (it’s about the only thing you can do here in the Gulf at the height of summer) – and then he goes to nursery and I head to our office in the Dubai Science Park. I am there taking meetings, managing operations, and generally keeping things afloat until 5:45PM at which point I head back to the nursery to collect my son, and we head home for yoghurt, bath and bed by 7PM.
And then work begins again.
Although I do try and make time at the weekend to do things with my family, and obviously we go on holidays where I work less, I’m not sure a single day has passed since I started working on Nabta that I have not thought about it, engaged directly with it, or lived it in some way. In this way in particular, having a company is very much like having a child. It sits at the back of your mind, like the flutter of a gossamer curtain in the breeze, so that even if you are not looking at it and are utterly absorbed in something else, you are aware of it. It is There.
I tried to sit and think of three joyful things that I associate with being mother to my son and Co-Founder to Nabta, but I could not. The fact is, there are not just three things, there are many. Many, many, tiny, trivial, wonderful things that no one but you sees or appreciates each and every day.
Whether it’s the first time your child finds and comments on an interesting scrap of carpet you didn’t know you had, or falls off the bed and miraculously doesn’t hurt himself, or hugs the cat without pulling their tails (the cats did not find this so wonderful); or one of your team finally gets something they’ve been struggling to understand for days, or the image that was slightly off-centre is suddenly aligned, or you find yourself with a cohort of eighteen summer interns all of whom are ten times more capable than you were at that age, the joys really are endless.
I guess my point is this: with parenthood as with company ownership, you will remember each and every one of the challenges you face – you will agonise over them, relive them, and suffer at their hands – and you will not remember the joys. But that is not because there were no joys, it is because they numbered too many to count.
To all of you who are about to embark on either journey: sit tight and enjoy the ride – it will be the greatest one of your life.

* Jasmine Collin from [Love Parenting UAE](https://www.loveparentinguae.com/), Nabta Health’s hypnotherapy partner, takes us through her guide to all things Hypnobirthing. * Learn how Hypnobirthing supports natural birth, reducing pain and creating an optimal environment during labour. * Nabta’s aim to empower women to reach their health goals as naturally as possible is very much in line with Jasmine’s approach and the benefits of hypnotherapy in labour. * Book Jasmine’s popular online Hypnobirthing course [here.](https://nabtahealth.com/product/the-love-birthing-hypnobirthing-course/) You may have heard of hypnobirthing due to its increasing popularity with expecting parents and [celebrities such as Jessica Alba and Angelina Jolie.](https://www.madeformums.com/pregnancy/celebrity-mums-who-used-hypnotherapy-in-labour/) It’s even been suggested that royal family members, Kate Middleton and Meghan Markle used it to prepare for their births – but what exactly is it and why are so many women turning to Hypnobirthing? **What is Hypnobirthing?** Hypnobirthing is a childbirth preparation method taken as a set of weekly classes either in groups or privately, any time between 20-35 weeks of pregnancy. There are lots of styles of Hypnobirthing available today but they all originate from the Mongan Method, which is over 30 years old. There are also online Hypnobirthing classes available too There are a lot of [misconceptions as to what Hypnobirthing](https://www.loveparentinguae.com/single-post/2019/10/07/why-there-is-no-such-thing-as-a-hypnobirth) is and the type of person who chooses it. Many think it’s just for hippy types wanting a home or [water birth](https://nabtahealth.com/glossary/water-birth/) or those seemingly crazy women who want to do it without pain relief, but the truth is, all women can use it to have a calmer more positive birth experience, no matter what birth they choose or what path it takes. **What is the aim of Hypnobirthing?** One of the aims of Hypnobirthing is to support and increase the likelihood of physiological birth with the least amount of chemicals and interventions wherever possible. However if drugs or medical interventions are truly needed it enables the couple to remain calm and make informed evidence based decisions for themselves and their baby. #### **What are the benefits of natural physiological birth?** Studies have shown us that women and babies who have natural physiological births benefit from better health outcomes, adjustment to life outside the womb, emotional satisfaction with the birth experience and being able to cope well with the transition to motherhood. Read more about [physiological birth](http://www.birthtools.org/What-Is-Physiologic-Birth) and its benefits for families and society as a whole. Hypnobirthing promotes births that mirror nature as closely as possible so that babies and families can get off to the best start possible. #### **What if natural birth is not possible?** Unfortunately, natural physiological birth is not always possible in our current birth culture. There are a large number of influencing factors that we can’t control and birth can be quite unpredictable. So it’s important to acknowledge the wide range of birthing styles, combinations of drugs, interventions and different experiences that can happen, so we can fully prepare couples for all eventualities. The great news is that the knowledge and techniques learnt in Hypnobirthing classes are applicable in all situations and in all types of birth. In fact the tools can be even more useful in assisted births like C- sections, epidurals and inductions etc. because they keep the mother and baby calm during potentially more stressful events. #### **Real Hypnobirthing stories** Here are a few birth stories from parents who had all types of birthing experiences and how Hypnobirthing helped them through. [The induction for](https://babyandchild.ae/uae-birth-guide/article/1523/labour-was-more-powerful-and-beautiful-than-i-could-have-imagined) [gestational diabetes](https://nabtahealth.com/glossary/gestational-diabetes/) one [The induction and low](https://www.jasminecollin.com/single-post/2019/05/06/Taylors-Birth---A-calm-positive-tale-of-thrombocytopenia-induction-low-fluid-and-more) [amniotic fluid](https://nabtahealth.com/glossary/amniotic-fluid/) one [The planned gentle C-section one](https://www.jasminecollin.com/single-post/2017/04/16/Hanis-Birth---A-Family-Centred-Cesarean) [The one with no progress](https://www.jasminecollin.com/single-post/2017/05/04/Charleys-Birth) [The big baby one](https://babyandchild.ae/uae-birth-guide/birth-stories/article/1372/how-hypnobirthing-helped-me-give-birth-to-my-5kg-baby-drug-free) [The unplanned C-section one](https://www.jasminecollin.com/single-post/2015/05/10/10-Healthy-Foods-That-Calm-DeStress) [The VBA2C (Vaginal Birth after 2 C sections) one](https://www.jasminecollin.com/single-post/2017/04/23/Marsels-Birth---A-VBA2C-Story) [The planned vaginal](https://www.jasminecollin.com/single-post/2017/08/13/Phoenix-Willows-Breech-Birth) [breech](https://nabtahealth.com/glossary/breech/) one [The unplanned vaginal](https://www.jasminecollin.com/single-post/2017/01/26/Georges-Breech-Birth) [breech](https://nabtahealth.com/glossary/breech/) one As you can read in the birth stories, Hypnobirthing can benefit mothers and babies in all situations – but it’s not just them that benefit. Let’s not forget the partners. These days’ partners are not just welcome in the delivery room; they are expected to support the mother during labour and birth. However, without adequate training this can throw them into an environment and situation that they are not adequately prepared for. In Hypnobirthing classes partners gain invaluable knowledge and skills that they can apply in the birthing room to ensure a positive birth experience for the mother, baby and themselves. And the benefits don’t just stop in the birthing room. Lots of couples continue to use the tools for relaxing the mind and body long after the birth is over. Read- [7 surprising reasons to do Hypnobirthing that have nothing to do with birth](http://www.loveparentinguae.com/single-post/2017/08/02/7-Surprising-Reasons-To-Do-Hypnobirthing-Classes-That-Have-Nothing-To-Do-With-Birth) #### **So how does Hypnobirthing work exactly?** **During pregnancy** It empowers couples with the knowledge and belief that women’s bodies are designed to grow and birth their babies and that childbirth is a natural physiological process. It promotes healthy nutrition and physical exercise in pregnancy as being key factors in having a safe and easier birth as well sharing top tips on how to get the baby into the optimal position for birthing. Like any big physical event such as running a marathon or climbing a mountain, it’s not just physical preparation that makes the difference. Yes, physical fitness plays a big part, but a positive mindset and being emotional fit is just as important, and this is where Hypnobirthing comes in. Hypnobirthing de-hypnotises couples from all the negative information and fear that they’ve been conditioned with all their lives and updates their mindset through guided visualisations, affirmations and fear release work, all while they are very deeply relaxed or ‘in hypnosis’. Being in a natural state of hypnosis, promotes deep relaxation and being open to suggestion, so during pregnancy we can give the mind set an upgrade by accessing the sub conscious mind and reprograming it with more positive beliefs, thoughts and feelings about birth. When pregnant woman are calm and feel fully supported, their babies, who are literally swimming in their emotions, also feel the benefits. During classes there is also a focus on pre birth family bonding and this helps couples to adjust to their new roles and embrace early parenthood more easily. #### **Hypnobirthing during labour & birth** When a woman goes into labour with less fear and more understanding of how her body works and what it’s doing at each stage she can accept it more easily and experience it in a more positive way. When she relaxes and welcomes the sensations, rather than fighting them, they can then become easier to manage. Practically speaking Hypnobirthing teaches couples how to maximize the normal physiological birth process by creating the optimal environment for birth. Humans are biologically programmed in the same way that all mammals are and our birth environment needs are very similar. All mammals birth more easily in safe, warm, dark, private, quiet and undisturbed settings where there is no rush and no feeling of being watched or observed. In this ideal setting the perfect and natural combination of birthing hormones can be released and labour can progress. If however there is any sense of a potential threat or disturbance, our fight or flight response can release hormones that will slow or even stop labour. Even a bright light or a cold room is enough to slow down labour. It’s not always possible to control the external environment though, for example when driving to the hospital or in a typical hospital room, where it’s normally bright, busy and rushed, with lots of observation, disturbances and possible fear triggers. Hypnobirthing skills are crucial in these less than optimal settings because they enable the mother to create a calm and resourceful internal mental state. Using her practiced breathing, visualisations, affirmations and hypnosis she can bring her body and mind into a deep state of relaxation as if she were in the ideal environment. The body cannot tell the difference between real and imagined, so she can use this mind-body hack to convince her body that it’s a safe space and a good time to be birthing her baby. The body then continues releasing the perfect cocktail of hormones for a quicker, easier and more natural birth. #### But what about the pain? A birthing mother automatically reduces pain by being calmer and less frightened of the birth, and in calm, safe settings the birthing body naturally produces [endorphins](https://nabtahealth.com/glossary/endorphins/), our own natural pain relief, to help us cope with the intense physical sensations. In addition, Hypnobirthing mums can use hypnosis to disrupt and change the way that their brain processes pain signals. They also learn mental coping strategies and physical comfort tools to deal with any discomfort that they feel. All these factors make it less likely that they will need pain relieving drugs or unnecessary interventions and they tend to have more straightforward and quicker labours. Of course if a woman is struggling then there is a selection of pain relieving drugs that the hospital can offer. The aim of Hypnobirthing however is to ensure the couple have a complete toolbox of skills and techniques that they can utilize before getting to that point, so that it can be delayed or avoided all together. But, no matter how a baby is born or whatever interventions or drugs are used, the most important elements for every birthing mother are that: * She feels calm, safe, and supported throughout. * She feels that she did her best and gave it all she had. * She feels treated with dignity and respect. * And she was able to make her own informed choices about her baby, body and birth, every step of the way. These are the key ingredients to a positive birth experience and what Hypnobirthing is all about. Surely every mother and her family deserves this birth experience…not just the hippies. \_\_\_\_\_ Jasmine Collin is a mother of two, a qualified Hypnotherapist, NLP Practitioner, Childbirth Educator and Doula who specialises in Hypnobirthing and Parenting Originally from the UK she is the longest running teacher in the UAE and has been teaching her award winning ‘Love Birthing’ classes since 2009. She is the co founder of Love Parenting UAE, winner of the 2018 Time Out Kids Award for ‘Special recognition for pre and post natal care’ and is dedicated to helping couples have calmer, more positive births so that they can ‘Love Birthing’ no matter what kind of birth they choose or what path birth takes. For more information contact: [\[email protected\]](/cdn-cgi/l/email-protection) You can book Jasmine’s popular online Hypnobirthing services on the [Nabta Women’s Health Shop.](https://nabtahealth.com/product/the-love-birthing-hypnobirthing-course/) \_\_\_ Nabta is reshaping women’s healthcare. We support women with their personal health journeys, from everyday wellbeing to the uniquely female experiences of fertility, pregnancy, and [](https://nabtahealth.com/glossary)[menopause](https://nabtahealth.com/glossary/menopause/). You can track your menstrual cycle and get [personalised support by using the Nabta app.](https://nabtahealth.com/our-platform/nabta-app/) Get in [touch](/cdn-cgi/l/email-protection#acd5cdc0c0cdecc2cdced8cdc4c9cdc0d8c482cfc3c1) if you have any questions about this article or any aspect of women’s health. We’re here for you.

‘Hybrid Healthcare’ is the term coined by [Sophie Smith](https://www.linkedin.com/in/sophie-louise-smith/), founder of women’s hybrid health platform [Nabta Health](https://nabtahealth.com/), to define a new model of healthcare where traditional care systems are integrated with digital health solutions to revolutionise the future of global healthcare. In [“Hybrid Healthcare”](https://link.springer.com/book/10.1007/978-3-031-04836-4#about-this-book), the book of the same name recently published by [Springer Nature](https://www.springernature.com/gp), authors Smith and [Dr Mussaad Al-Razouki](https://www.linkedin.com/in/razouki/?originalSubdomain=kw) discuss how established clinical techniques, combined with new-age digital systems, will democratise healthcare, empowering patients and providing a more efficient, accessible and holistic healthcare experience. “The intersection of the traditional healthcare system with new digital technologies will enable the rise of a robust hybrid healthcare ecosystem; one that encourages accountability, efficiency and cost-effectiveness through its three pillars of patient centricity, augmented intelligence, and decentralisation.” #### _Digital and traditional healthcare professionals must adopt a hybrid approach_ Successful hybrid care models recognise that face-to-face, in-person healthcare isn’t going anywhere. The disruption of physician-led traditional care delivery mechanisms can be a win-win for patient and system. The authors argue that the digital health entrepreneurs willing to work alongside traditional clinical pathways stand the best chance of successfully addressing the many healthcare challenges of the 21st century. #### _Hybrid healthcare builds on pandemic sector shake-up_ The concept of hybrid healthcare may seem familiar, even obvious now, as we emerge from several years of the global Covid-19 pandemic. In reality, the concept envisioned by Nabta Health in 2018 was accelerated due to necessity during the Covid-19 pandemic. The healthcare system was forced to adapt at speed, adopting telehealth and remote care models to support patients during lengthy lockdowns. And with shifts in patient expectations, healthcare providers are emerging into a post-pandemic world where they are forced to offer a more patient-centric, patient-led care service. Blended in-person and virtual care. The pandemic has fast-forwarded disruption across the global healthcare sector. The future of healthcare is hybrid healthcare. #### _Embracing the next generation model of hybrid healthcare_ The book [“Hybrid Healthcare”](https://link.springer.com/book/10.1007/978-3-031-04836-4#about-this-book) is a deep dive into the potential of this exciting and rapidly growing sector. It looks at the role for virtual and electronic tools, including digital diagnostics, electronic medical records, and online health marketplaces. It discusses the possibilities for artificial intelligence, blockchain, robotic surgery, and cloud biology. And it introduces existing examples of successful hybrid healthcare solutions. As Smith says, “Hybrid healthcare has the ability to take on the challenges of a rapidly growing, increasingly unhealthy global population by exponentially increasing its base and pace of delivery using the power of digital technologies, data collection, and analytics. “We must work together, digital and traditional, if we are to survive.”

Bed bugs which are tiny insects from the genus climex can be found in any household as they can be transferred through clothes, luggage or even public transport. They feed on human blood mostly at night. Their bites can result in a number of health impacts including [skin rashes](https://nabtahealth.com/articles/getting-started-with-nabta-health-your-101-guide-to-skin-and-hair/), psychological effects and [allergic symptoms](https://nabtahealth.com/articles/healthy-eating-for-your-milk-allergic-child/) that can range from mild to serious. A scenario that is replicated in various households grappling with this problem. #### **The health impact of bed bugs** Bed bug bites cause hives and blisters, accompanied by mild to severe itching and burning on the affected area of the skin. A great source of distress and discomfort. Being primarily nocturnal, their bites can cause loss of sleep, fatigue and anxiety. Directly impacting an individual’s productivity, mental state and social life in the long run. Staying awake and concentrating on tasks becomes an uphill task especially for children who come from these households. Scenarios involving people isolating from family and friends due to embarrassment and mental anguish associated with having bed bugs in their homes are common psychosocial effects following bed bug infestation. While they are not known to cause any serious illnesses, secondary [skin infections](https://nabtahealth.com/articles/fungal-infections-in-infants/) may occur largely as a result of scratching the bites and introducing germs to the wound. But with proper monitoring, this can be avoided. Other people have reported varied levels of allergic reactions which can also be handled with proper medical attention. Constant spraying of affected areas with pesticides or incorrect use of pesticides in a bid to get rid of the bed bugs can also pose a potential health risk to the people around. And it’s recommended that proper guidelines be adhered to when exterminating these insects. #### **How AKI is trying to help** Angamiza Kunguni Initiative (AKI) is a female led Non-Profit Organization (NPO) that deals with eradication of bed bugs among the under privileged members of the society. I am the founder and I was inspired to start this project after experiencing first hand the effects of bed bug infestation while studying at the University. These included sleepless nights, allergic skin reactions and poor grades during examinations. With lack of proper information or access to the right pesticides, I strived to find lasting solutions to this menace. So far, AKI has worked with a number of households in which they have carried out fumigation using environmentally friendly pesticides and successfully combated the issue. Stigma is also an issue that arises as bedbug infestation is associated with certain levels of poverty or poor hygiene. A notion that AKI seeks to demystify. In 2019, AKI was nominated for the Zuri awards “Young achiever of the year”. Currently the demand for the services of AKI has far exceeded available resources. For us, the journey has just begun and we are excited about the possibility of reaching more households countrywide. #### **About Winnie** My name is Winnie Mwangi. I am passionate about charity and giving back to the community. Moved by the plight of less privileged members of the society who have been affected by bedbugs, I founded AKI 5years ago. My main aim is seeing a bed bug free society and children scoring better grades in school. A dream I’m hopeful will become a reality someday. ##### How I met Nabta’s CEO Sophie: I signed up as a mentee for the [Cherie Blair Foundation](https://cherieblairfoundation.org/) having done research on foundations that support women in business especially in Africa. I was matched with Sophie in 2019 and she guided me on how to run the Initiative. In March 2020, I was declared redundant at my place of work due to the [Covid-19](https://nabtahealth.com/covid-19-questions-and-answers/) pandemic. I talked to Sophie about my situation and she suggested I join Nabta Health as an intern. I’m currently the head of Nabta Health local presence here in Kenya and I remain grateful to Sophie for all the support, favours and guiding me on the right path. #### **A word from Nabta’s CEO Sophie Smith** I signed up as a mentor for the Cherie Blair Foundation for Women after speaking to Cherie Blair about Nabta and learning about the work she was doing to support women in emerging markets. Winnie and I were matched as mentee/mentor in 2019. Initially, I was advising Winnie on her NPO, the Angamiza Kunguni Initiative (AKI), which was focused on eradicating bed bugs in Kenyan households. Then, when Winnie was made redundant at the start of the Covid-19 pandemic, I suggested that she joined us at Nabta. Winnie is now heading up our local presence in Kenya and has done a fabulous job of improving the visibility and formatting of the content on our platform. I remain extremely grateful for the Cherie Blair Foundation for Women and the opportunity to meet amazing women like Winnie.